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Brisbane, Australia – 11 August 2026
Belmo Group has announced a new identity for the boutique property at 959 Ann Street, Fortitude Valley, with the hotel officially relaunching as Chester Hotel from 11 August 2026.
The rebrand marks the evolution of the property into an identity inspired by its Chester Street surrounds, while preserving the personalised guest experience and trusted hotel team that guests have come to know. It reflects Belmo Group’s approach to place-led hospitality: strengthening what a property already does well while positioning it for long-term growth.
The 91-room hotel has built a strong reputation among corporate and leisure travellers alike, known for its spacious apartment-style accommodation, personalised service and inner-city location. Minutes from the CBD and the James Street precinct, it sits within easy reach of Brisbane’s cultural and sporting calendar, while offering corporate guests a quiet, private base for extended stays away from home.
“The hotel has built strong recognition and a loyal following over many years, and our focus has been on ensuring we honour that history while introducing a new chapter for the property. Chester Hotel is a considered evolution; one that feels grounded, timeless and deeply connected to place.
“Importantly, while the hotel name is changing, the people behind the guest experience remain the same. Guests will continue to see the familiar team they know and trust delivering the same personalised service that has made the property so successful.” – Kylie English, Chief Commercial Officer, Belmo Group
Belmo Group will oversee all aspects of hotel management including guest experience, revenue management, sales and marketing, and operational performance as the property enters its next phase. The transition will include refreshed branding and guest touchpoints across the hotel experience, with rollout across digital and physical channels.
The addition further strengthens Belmo Group’s growing hospitality portfolio and reflects the company’s commitment to delivering long-term value while preserving each property’s distinctive identity.
Belmo Group is a premier provider of bespoke management services for luxury hotels, high-end residential developments and short-stay accommodations across Australia operating through its two divisions, Belmo Hotels and Belmo Living. The group is an operator, owner and investor with a portfolio of carefully curated properties spanning corporate and leisure hotels and premium residential developments.
Founded in Brisbane in 2011, Belmo Group (previously known as Prestige Residential) has grown from its initial acquisition of management rights to Republic Apartments into a diversified portfolio. The senior leadership team is committed to delivering outstanding results by combining proven industry expertise with cutting edge technology for a tailored approach to each property’s distinctive brand identity. Together, the Belmo Group team combines the agility of an owner-operator with the operational depth typically found in much larger hospitality groups.
Belmo Group
Email: kylie@belmogroup.com
Phone: +61 413 580 111
Web: belmogroup.com
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